Through a special arrangement, presented here for discussion is a summary of a current article from the Hanifin Loyalty blog. The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase. Once that decision is made — whoosh — the chatter morphs to emphasize the need for a consumer protection plan to shield you from any number of consequences — especially manufacturer defects. As a brand, you should be careful to monitor the presence of the loyalty asterisk in your marketing mix as they throw up barriers, making long-term customer loyalty tougher to achieve by creating mistrust and diluting value. I do instinctively know that the lower the price and more disposable the item, the less it makes sense to buy a protection plan.
Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk | Loyalty Truth
The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase. Most major appliances and consumer electronics are sold with a one year manufacturers warranty, hence the evolution of sales pitch from quality to protection communicates a wink-wink message that, despite the advertised quality of the product, you are rolling the dice that it will function as intended beyond one year. I do instinctively know that the lower the price and more disposable the item, the less it makes sense to buy a protection plan. Rather than buying a printer warranty, your money would be better spent buying discounted print cartridges! Though they have similar inventory, store layouts, and staff knowledge on the floor, each chain has its own personality and Dicks has been my favorite of the three. Depending on your running volume, that equates to 2 pairs of new running shoes per year for anyone training for more than a dog walk.
Customer Service Companies, Inc. The program kicked off February 1. By purchasing the plan, consumers receive percent parts and labor coverage, protection against defects due to mechanical and electrical failure including those experienced from normal wear and tear and power surges, plus in-home service and prepaid shipping for eligible products. Bike plans include one tune-up with a two year plan or two tune-ups with a three year plan. The replacement plan provides consumers with a product replacement card in the event that a covered product fails.