Founding[ edit ] The business first began in Cincinnati. Here, Larry Flynt and his brother, Jimmy Flynt , opened up a store in However, Larry fired his brother in , and since then he has been developing his own business, Jimmy Flynt's Sexy Gifts Stand. An old member of Hustler magazine has described the relationship, saying, "Larry is the show, and Jimmy makes it go".
In July , Flynt first published Hustler as a step forward from the Hustler Newsletter, which was advertising for his businesses. The magazine struggled for the first year, partly because many distributors and wholesalers refused to handle it as its nude photos became increasingly graphic. It targeted working-class men and grew from a shaky start to a peak circulation of around three million. The publication of nude paparazzi pictures of Jacqueline Kennedy Onassis in August was a major coup. LFP published several other magazines and also controlled distribution.